Edmonton’s Shaw Conference Centre Chooses a Modern Digital Experience
The Shaw Conference Centre is one of Edmonton’s iconic spaces. Located in the heart of downtown and overlooking the renowned North Saskatchewan River Valley, it is the premier convention centre of the city, offering world-class facilities and top-of-the-line service.
The SCC lies in close proximity to several large hotels, as well as shopping, entertainment, and transit options, making it an ideal spot to host conventions, festivals, trade shows, galas, weddings, and more. Their award-winning culinary team of nearly 30 exceptional chefs work hard to ensure each plate looks like a piece of art. Event planning experts stand by, waiting to guide you through each step of your event.
PC: Shaw Conference Center; Serge Belair (Instagram)
Because the SCC caters to such a high volume of guests, both local and international, it is imperative that the entire experience within the venue is luxuriously smooth and streamlined. This, of course, includes being able to navigate the space easily and knowing where to find events as they happen.
The IQ Advantage
When the Shaw Conference Centre started looking for the perfect digital signage solution for their space, IQ Interactive knew they were the team that had what it took. Digital signage is not about just seeing or touching any old screen.
An innovative digital solutions is comprised of progressive hardware and software. It’s about delivering dynamic visual messages to enhance the customer experience. It’s about making information accessible to your guests - the moment they need it.
“[We were] looking to find a solution that allowed us to enhance the guest experience while [guests] are in our venue by providing a more modern and seamless and interactive wayfinding solution. IQ Interactive was able to assist us in providing a premier user friendly information system that allows us to not only showcase our building but the city with pride.”
- Amber McWhinnie (Guest Experience Manager, Shaw Conference Centre)
It’s also about reducing the labour and overhead required to present effective digital communication. An organization as large as the Shaw Conference Centre doesn’t have time to waste in printing, posting, and replacing paper advertising for each event they host - or to have multiple staff standing around giving directions to a crowd.
“IQ Interactive has a really great team. They’re wonderful to work with whether it was brainstorming creative or troubleshooting issues. They have someone on call al the time to help no matter what the issue or what the time is.”
That’s why they installed IQ Interactive’s displays around the entire centre. The easy-to-use drag and drop functionality, built-in wayfinding features, live data integration, cross-platform compatibility, and more helped upgrade the experience for each and every guest that has visited the SCC since.
Find more information about IQ’s digital signage solutions here. Connect with our professional services team to help build and guide your digital communications vision.